How can you:

- easily estimate site’s search engine optimization?
- rate your search engine optimization consultant?
- gauge success of in-house search engine optimization employees?
- evaluate your SEO business?

I am about to share with you 2 expert secrets to track search engine optimization progress on the fly.

For a Internet promoter, data is the single most effective tool. Three reasons why:

1. Data defines you as an search engine optimization.
If you don’t work s lot with data, neither clients nor the industry will take you seriously.

2. Information tells you how well you are performing.
I am all about client feedback but 1st thing you got to do is root through your own data to get your search engine optimization strengths and weaknesses.

3. To a customer, data speaks louder than words.
How can a customer make sure you are actually getting work done? Data. Will a cheesy “How ya doin” phone call do? No. Management needs reports, daily, weekly, monthly… Share your information, and you are halfway there.

If you take information as seriously as I do, and if you mine lots of it, chances are you are already heavily using SEO tools. If not, now is a good time to start and set up a powerful data mining and search engine optimization reporting framework for your company.

I am all for automation in my firm because the amount of sites I promote today simply doesn’t leave me any other option but to automate.
Plus, with the new generation of breakthrough SEO SEO Reporting tools out there, you can monitor your search engine optimization progress fast and easy, just like thousands of SEO marketers do around the world.

Such tools have killer email reporting systems built-in. I use them to set up an annual reporting schedule for each client and for the entire year the tool sends out fresh and personalized optimization reports to my clients as a follow-up and directly to your inbox for a quick review.
Not only are search engine optimization apps reports convenient but they are also good-looking and full of visuals so the design is one less headache I have to think about.

If you wonder what sorts of metrics are important in search engine optimization reports, I’ve pinpointed 3:

1. Keyword metrics:
- keyword rankings in targeted search engines
- historic rankings
- expected and current site visits by keyword
- keyword research metrics – competition, search volume etc.

2. Link building data
- Number and quality of customer backlinks
- Number and quality of link building partners
- Number and quality of competitor inbound links

3. On site and on page search engine optimization metrics
- Landing page and page element optimization statistics
- Keyword density analysis for a keyword niche
- Site structure audit data

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